Serving mission-driven organizations since 2007
Your tools don't talk to each other. Your fundraising is slipping.
And now AI showed up.
We can help.
Women-led · LGBTQ+-owned · B Corp Certified
Sound familiar?
- Your fundraising has plateaued and you don't know why.
- You know there are more donors in your list. You just can't find them.
- Your email campaigns aren't performing the way they used to.
- Your team is using AI tools with no guidance and no plan.
- You have powerful platforms you're barely using.
- You know something needs to change. You're just not sure where to start.
You're not alone. We've been here a long time and we know how to help.
AI-powered digital engagement is here. This is how you get started.
What We Do
AI has changed everything about how digital engagement work gets done. We help mission-driven organizations navigate that shift, whether you are just getting started with AI, need to get more out of your existing platforms, or want to sharpen your engagement strategy. Not sure where to start? Let's figure it out together.
AI Adoption & Activation
Ready to get serious about AI but not sure where to begin? We help you get your whole team on the same page, establish governance and AI policy, pick and implement the right platform, and build the workflows that turn AI into real day-to-day efficiency. No hype, no shortcuts.
Start with an AI Readiness Assessment → 02Digital Engagement & Strategy
We audit your digital ecosystem, define your core audiences, build personalized journeys with clear actions and outcomes, and help you put it all into action. Then we measure, optimize, and do it better next time. Now with the power of AI tools behind it.
Start with a Digital Ecosystem Audit → 03Platform Build & Optimization
Deep expertise in Engaging Networks, HubSpot, EveryAction, and more. We fully configure platforms from the ground up, optimize what you have, activate the AI features you are probably not using, and train your team to get more out of all of it.
Start with a Platform Health Check →Every engagement starts with understanding where you are. Pick the conversation that fits, or just get in touch and we will figure it out together.
Let's change
your tech,
RADICALLY
Your mission is big—your marketing should amplify it. We bring clarity and cohesion to your tools, strategy, and team, so everything works seamlessly. Less stress, more impact. Sounds good, right?
Strategic marketing happens when people, process, and tech work in sync.
People
Stronger Teams, Smarter CollaborationGreat marketing starts with strong teamwork, but marketing, fundraising, and tech teams often work in silos. We break down these barriers, align strategies, and foster a shared vision for data-driven decisions—so everyone's moving in the same direction.
- Team alignment
- Cross-team collaboration
- Change management & training
Process
Workflows That Actually WorkIf your marketing feels like a never-ending to-do list, we've got you. We streamline workflows, automate busywork, and build repeatable processes that remove friction—so teams can focus on meaningful engagement that drives real impact.
- Marketing automation
- Personalization & segmentation
- Conversion optimization
Technology
Tools That Work For YouYour tech stack should feel like a well-oiled machine, not a puzzle missing half the pieces. We make sure your systems talk to each other, your data makes sense, and your tools actually support your strategy—not slow you down.
- CRM & MarTech Optimization
- Automation setup
- Analytics & Data-driven insights
Here's what our clients are saying about us
“We loved working with Firefly to reinvigorate the Southern Poverty Law Center's digital fundraising infrastructure. They understood right off the bat what we were trying to achieve with our migration to Engaging Networks and helped navigate through a few roadblocks along the way! We are thrilled to finally have a robust and fully integrated digital ecosystem that better represents the SPLC brand.”
For nearly five years, our partnership with Firefly has been invaluable. Leading the redesign of our KIND website, they've consistently served as our trusted digital ally, strategically enhancing and optimizing our online presence. Firefly has always understood and remained committed to our mission of safeguarding the children we serve.
Here's how our clients are serving their communities: